charm industrial
CHARM INDUSTRIAL

Helping a World Leading Start-Up Update Market Rules to Reflect a Changing Clean Technology Landscape

THE PROBLEM:

Understanding the myriad of regulations and policies is complicated. Regulations and policies are especially complicated for startups that are not only new companies but are also introducing new and disruptive technologies to the market. Charm Industrial and Caliber are working together to update regulatory incentives and programs to include Charm’s innovative carbon sequestration technology. With a particular focus on the California Air Resources Board and the Low Carbon Fuel Standard, Charm and Caliber are working together to update market rules to reflect what’s happening in the market.

THE CLIENT:

Charm is a fast-growing company removing carbon through a patented method of converting biomass into bio-oil and sequestering it deep underground.

THE SOLUTION:

Caliber worked with Charm to create a go-to-market strategy in California. Introducing a new company, a new technology and laying the groundwork for significant regulatory changes takes a comprehensive strategy. This includes everything from general education to developing specific language changes for various regulations.

Caliber has successfully introduced Charm to key decision makers, built partnerships, facilitated tours of their facilities, prepared Charm for giving public testimony, worked with partners to ensure the whole suite of needed published material is prepared and developed a strategy for deployment in the State.

CASE STUDY

TOPIC / KEYWORDS:

Carbon Sequestration, Carbon Removal, California Air Resources Board, Low Carbon Fuel Standard, Clean Technology Advocacy

QUICK FACTS:

Regulations do not often keep pace with rapid advancements in clean technology. This requires new approaches to updating old market rules and programs.

Startups have unique regulatory challenges that require an A-Z market development and regulatory strategy.

Working with Caliber, Charm is implementing a comprehensive go-to-market strategy to successfully grow their business in California and across the country.

Hope Fasching Headshot
Hope Fasching
Associate
Ms. Fasching is a green hydrogen policy expert and clean energy advocate, having spent several years working in clean energy consulting and policy development. Prior to joining Caliber, Ms. Fasching served as a Consultant and Senior Policy Analyst at Strategen, a clean energy strategy consulting firm, and also helped lead the Green Hydrogen Coalition. In this role, she worked extensively with the California Public Utilities Commission (CPUC), California Energy Commission (CEC), and California Air Resource Board (CARB) on various clean energy topics. She also tracked relevant clean energy legislation at the California State Legislature. Ms. Fasching also worked with the Governor’s Office of Business and Economic Development (GO-Biz) and other key stakeholders on California’s clean hydrogen hub. Ms. Fasching holds a Masters in Public Policy from the University of California, San Diego, with a focus on energy policy and econometric analysis. She also holds a Bachelor of Arts from the University of California, Los Angeles in Political Science.
Hope Fasching Headshot

Hope Fasching

Associate

Ms. Fasching is a green hydrogen policy expert and clean energy advocate, having spent several years working in clean energy consulting and policy development.

Prior to joining Caliber, Ms. Fasching served as a Consultant and Senior Policy Analyst at Strategen, a clean energy strategy consulting firm, and also helped lead the Green Hydrogen Coalition. In this role, she worked extensively with the California Public Utilities Commission (CPUC), California Energy Commission (CEC), and California Air Resource Board (CARB) on various clean energy topics. She also tracked relevant clean energy legislation at the California State Legislature. Ms. Fasching also worked with the Governor’s Office of usiness and Economic Development (GO-Biz) and other key stakeholders on California’s clean hydrogen hub.

Ms. Fasching holds a Masters in Public Policy from the University of California, San Diego, with a focus on energy policy and econometric analysis. She also holds a Bachelor of Arts from the University of California, Los Angeles in Political Science.

Hope Fasching Headshot

Hope Fasching

Associate

Ms. Fasching is a green hydrogen policy expert and clean energy advocate, having spent several years working in clean energy consulting and policy development. Prior to joining Caliber, Ms. Fasching served as a Consultant and Senior Policy Analyst at Strategen, a clean energy strategy consulting firm, and also helped lead the Green Hydrogen Coalition. In this role, she worked extensively with the California Public Utilities Commission (CPUC), California Energy Commission (CEC), and California Air Resource Board (CARB) on various clean energy topics. She also tracked relevant clean energy legislation at the California State Legislature. Ms. Fasching also worked with the Governor’s Office of usiness and Economic Development (GO-Biz) and other key stakeholders on California’s clean hydrogen hub. Ms. Fasching holds a Masters in Public Policy from the University of California, San Diego, with a focus on energy policy and econometric analysis. She also holds a Bachelor of Arts from the University of California, Los Angeles in Political Science.