
Helping a World Leading Start-Up Update Market Rules to Reflect a Changing Clean Technology Landscape
THE PROBLEM:
THE CLIENT:
THE SOLUTION:
Caliber worked with Charm to create a go-to-market strategy in California. Introducing a new company, a new technology and laying the groundwork for significant regulatory changes takes a comprehensive strategy. This includes everything from general education to developing specific language changes for various regulations.
Caliber has successfully introduced Charm to key decision makers, built partnerships, facilitated tours of their facilities, prepared Charm for giving public testimony, worked with partners to ensure the whole suite of needed published material is prepared and developed a strategy for deployment in the State.
CASE STUDY
TOPIC / KEYWORDS:
QUICK FACTS:
Regulations do not often keep pace with rapid advancements in clean technology. This requires new approaches to updating old market rules and programs.
Startups have unique regulatory challenges that require an A-Z market development and regulatory strategy.
Working with Caliber, Charm is implementing a comprehensive go-to-market strategy to successfully grow their business in California and across the country.